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home staging

Look, Feel and Flow

Look, feel and flow are the 3 main criteria which can be improved through various ultra effective home staging strategies. These aesthetic ratings are used to describe the appeal of a property to the various senses. Buyers are known to consciously and subconsciously judge every prospective home on many levels. Improving the feel of the home, look of the home and flow of the home will surely be a tremendous benefit to sellers…

What are Look, Feel and Flow?

Look, Feel and Flow Look describes the visual presence of the staging design. This takes into account color, proportion, home décor, style and overall appearance of the floor plan and everything in it. Feel is used to describe 2 completely separate, but related criteria. The first is the actual feel of the materials in the home, including fabrics, textures and the quality of the construction. The second use of Feel describes the emotional impact of the décor. This is how a home appeals to the mind and heart of the potential buyer, also known as an creating an emotional connection. Flow describes how the layout of the home satisfies the aesthetic and functional needs of the buyer. This criterion includes design placement, negative and open space, organization, arrangement and airiness.

Enhancing Look, Feel and Flow

Improving these 3 important factors in the home is the goal of every good home stager. Learning how to enrich the home’s presence and desirability is also crucial for anyone who is taking on a DIY staging project. If the staging design is well planned and properly executed, the results will be simply breathtaking. When buyers walk into the home, they will be greeted by a property which meets or beats all their hopes, dreams and expectations, insuring that they will WANT to place a solid offer to secure the residence for themselves. If this happens with several buyers (which is typical in a perfectly staged home), the ideal circumstances for multiple offers will be set, much to the delight of the seller!

Look, Feel and Flow Advice

I always teach my clients and peers about the importance of these 3 facets of a good and balanced staging plan. When considered separately, any of these 3 changes in a home will improve the overall presentation. However, when all 3 are optimized as part of a comprehensive staging design, the end result will be more than potential buyers can resist. As a seller, you need to go that extra step in order to maximize the sale price of your home and minimize the time it takes to sell. Learning to apply these 3 basic design criteria is yet another way that you can sell you home for top dollar and move on to your next step in life!



Look, Feel and Flow to Home Staging


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