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Home Staging

Staging Your Home

Staging your home to sell means that you are willing to go that extra mile to insure a speedy and profitable real estate transaction. Home staging is a crucial component of property marketing and is known as the most effective way to make an emotional connection between your home and prospective buyers. Real estate staging is all about selling a lifestyle image by creating the ideal atmosphere inside and outside the house, as well as improving the look, feel and flow of the décor through updating, repairing, decluttering and depersonalizing the space.

Staging Your Home to Sell

Staging Your Home The purpose of real estate staging is simple… Get the property sold as fast as possible and for the most money possible. Staging accomplishes this goal by removing taste specific décor which may deter potential buyers and conjuring an environment of universal appeal in the residence. Home fluffing further enhances the aesthetics of the home by allowing buyers to see themselves living in the space, rather than being burdened by the personalities and possessions of the current owner/occupant. Staging uses color, furniture, lighting, open space and art to produce an interior so desirable, that buyers often get into bidding wars on a property simply because of the success of the staging techniques employed.

Staging Your Home for Profit

Real estate staging statistics show that staged properties can sell for as much as 17% higher than a comparable unstaged home. While this is the extreme top of the spectrum, most sellers realize more conservative statistics of 5% to 10% increased sales price. Even the low end of this range brings in a tidy extra profit of $15,000 on an average home! All this bonus money from an investment of only $1500-$2000, on average! This is an excellent ROI and can turn out to be truly unbelievable in some cases…

I staged a home recently, which sold for a surprisingly huge profit. The original asking price was only $845,000, but when the Realtor saw the improvements we had accomplished, she demanded that the seller start with a higher asking price. The home was listed for $899,000 and eventually sold for $950,000!!! The comparable value of the home was the original marketing price of $845,000, showing an extra profit of $95,000. The cost of staging this particular home was high, at almost $16,000, since major upgrades were needed. I came on as a consultant on the project and offered several ways that the home could be modernized and improved using sweat equity and some common sense renovations. All the work was completed in less than 2 weeks and the home sold in 4 days! All told, the $16K was tax deductible for the seller and the extra profit still amounted to $89,000…

REMARKABLE!

Staging Your Home Advice

What home seller could not use the security of a done deal in a short time frame? What home seller could not use the extra money brought in by home staging strategies, be it $5,000 or $50,000? Of course we all know the answer to these questions… EVERY SELLER! NOT staging a home is only inviting potential failure in your sales aspirations and is admitting defeat before the battle. It is akin to simply taking less money than you could get for your home. Does this make sense? Of course not…

To maximize the profit on your home sale, contact a qualified home staging professional or consider implementing DIY home staging for an even greater return on your investment.



Staging Your Home to Home Staging


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