This home staging guide explains the most effective techniques of real estate marketing. Staging is the art and science of enhancing a piece of property in order to sell it or rent it faster and for more money. In essence, staging is concerned with creating an environment of universal appeal to attract the largest number of prospective buyers or renters. This definition makes property staging a beautiful mix of design and business tactics. Professionals who work in this industry are called home stagers.
Staging is proven to increase the sale or rental price of property, while simultaneously decreasing the time it takes to achieve a sale or lease. In the global real estate sector, staging is no longer considered optional and has become an inherent part of selling and leasing property. If you want to hire a real estate stager, become a property stager or learn to stage your own home, then you have come to the right place!
Goals of The Home Staging Guide
Our first objective is to educate property owners about the value of professional real estate staging. We detail all the benefits of expert staging and explain why the costs involved are a completely worthwhile investment. We also summarize the different types of staging options that exist and the fees associated with each. If you are planning on selling or renting out any property, you need to understand that hiring a stager is something that you must do to maximize profitability.
Our second goal is to provide an overview of the home stager career path. We cover the training that is required, the certification process and even help aspiring stagers get their first job in the industry. Want to become a real estate stager? We will help you to begin an exciting new vocation.
Our third mission is to teach do-it-yourself home staging. From design to execution, we cover it all, allowing novices to create professional-quality results at a fraction of the cost of professional property enhancement. Even if you have no plans on selling your property, you can still use our expert guidance to improve the look and feel of your residence.
Finally, our last ambition is to provide a source of continuing education for working property stagers and real estate professionals. We cover topics ranging from design to tools to business practices and consider it our responsibility to support all the hardworking aesthetic specialists who compose our wonderful vocation.
Enjoy Learning About Home Staging
All of our resource sections are detailed in the navigation bar. Each section contains a variety of expert tips, guides and discussions which completely explore the topic in full.
As the founder and editor-in-chief of this website, I oversee an editorial board composed of some of the best stagers in the world. I am also an experienced property staging consultant with an extensive background in interior design, landscaping, upholstery and floral decorating. I work in one of the busiest and most exclusive real estate markets in the world, New York City. It is my pleasure to welcome you to our website and guide you towards fulfilling your real estate staging aspirations.
I am not only the chief editor; I am also the proud author of a best-selling and peer-acclaimed book on home staging and real estate marketing. If you really want to deepen your understanding of this fascinating design science, then this book is a must-read. The book is inexpensive and securely downloadable from anywhere in the world. It is perfect for do-it-yourselfers, professional working stagers and people who aspire to become decorating and staging experts. – Adam Rostocki