Commercial property staging is a specialty of some design professionals who deal exclusively or preferentially with commercial real estate marketing. Traditionally, commercial realty is shown empty to easily highlight the size and open, flexible layout of the space. However, staging tactics can be used to provide a better impression of a commercial property than simply viewing a vacant space, creating more buyer or renter interest and setting the stage for a profitable rental or sale, in the shortest time possible.
This practical guide to commercial real estate staging will help building owners and property managers to enhance their non-residential offerings, in order to make more profit from every sale or rental.
Commercial Property Staging Defined
Commercial properties suffer from the same problems as residential real estate. They have good points and bad, as is par for the course. However, showing an open and empty floor plan will make prospective buyers and renters focus on the negative points and possibly miss some of the key positive aspects of the location.
Staging the property to appear as a functioning business can help to overcome the potentially damaging attributes of a particular property, making it easier to sell or lease. Some of the easiest and most popular types of commercial properties to stage include restaurants, retail businesses and offices.
Read more about commercial real estate stagers and how these unique design pros can improve economic gain from rentals and saleable properties.
Commercial Real Estate Staging Solutions
Staging a commercial property is just like staging a home for sale. The location must be cleaned up, organized and presented in a manner which is consistent with a logical use for the space.
Office suites can be easily staged with simple fixtures, such as desks, simulated computers and even a mock lunch room.
Restaurant locations benefit greatly from some tables, counters and decorative accessories to show interested parties the charm and set up potential of the space.
Retail establishments are easy to stage using shelves, clothing fixtures and cash registers, complete with a mock customer service area and even a fake security system.
There are simple and effective solutions for virtually any commercial space, which can optimize the use of the floor plan for maximum efficiency.
Commercial Property Staging Recommendations
Commercial spaces are typically only staged in high-end locations and ultra-competitive major real estate markets. In New York, where I work, it is common to see fully staged commercial properties and office suites of all types. Commercial real estate agents are beginning to catch on to the benefits of staging for their listings and are recommending staging for many locations.
To learn more about how to utilize staging as a marketing tactic for commercial properties, contact a qualified professional home stager who deals with non-residential properties.