Mansion home staging is a great way to encourage the very best buyers to make offers on large, luxury properties. Mansions are typically prepared by expert home stagers in order to extract the most profit when selling them on the competitive real estate marketplace.
Mansions require special attention, since they are spacious, often decorated in unique style, might be historic and will definitely cost buyers lots of money. If a buyer is going to lay out a huge sum, they will need to be thoroughly impressed with property and home staging is the optimal way to charm them into making lucrative offers.
This dialog provides some valuable tips of staging a mansion to sell quickly and for the highest price.
Mansion Home Staging Motivations
Mansions are not typically easy to sell. The luxury housing market attracts the most discriminating buyers who know exactly what they want and will not easily make compromises. If these buyers are going to pay big money for a house, it better meet all of their criteria or at least have the potential to become a dream home with minimal work.
We already know that home staging statistics clearly demonstrate the practice to be the most effective of all real estate marketing techniques. However, when it comes to luxury homes, staging is not optional, but completely necessary in order to compete with the other giants offered for sale in this niche high-end property market.
Mansion Home Staging Practices
Staging must be comprehensive in order to fully prepare a mansion to receive prospective buyers. Therefore, the stager must include all the usual practices of interior home staging, as well as staging the exterior of the home for maximum curb appeal. Since many luxury mansions are seated on huge pieces of land, extra effort must be made to present the best appearance of the entire grounds, especially when first viewing it from the street. Remember that in a mansion, certain guidelines must be observed that do not always apply to normal home staging:
The kitchen might be primarily used by domestic workers to prepare large meals for potentially many guests. Therefore, it should be commercial, rather than residential in its design and work flow.
Servants’ quarters will also be a helpful addition to any mansion, but should be placed outside the main home for optimal appeal to the buyer.
There should be a very large garage for the owner’s vehicles and possibly, a second garage for guests’ vehicles, as well.
Stables are often appealing for mansion buyers, particularly if the land is large enough to raise horses.
Every amenity should be in place and perfectly staged in a saleable mansion. This includes fountains, swimming pools and tennis courts. Of course, interior features should be idyllic as well and should include a library, multiple guest suites, a media room and maybe even a bowling alley or game room.
Mansion Home Staging Guidance
It is highly unlikely that any mansion will be a DIY staging project. In fact, it is virtually unheard of for normal home stagers to get the chance to work on preparing any mansion for sale. In most cases, the real estate agency handling the listing will bring in a specialist who focuses on staging luxury properties in order to make the home enticing and without equal.
If you are responsible for managing the sale of a mansion, it is best to hire the very best home stager you can find to work some real magic on the home before listing it. Remember that staging must be completed ahead of all the media presentations, like photographs and virtual tours that are inherent aspects of today’s property marketing strategies. Therefore, staging should be the very first priority after any renovation or repair work is complete.
In order to succeed selling mansions, you must sell the lifestyle image of excess and true luxury. In order to make the property desirable for the ultra-rich, it must shine without equal and home staging is certainly the any to accomplish this goal every time.