Adding home staging services to a real estate business is a great way to improve the synergy and sales statistics in your office. There is no better match than real estate sales and home staging, since these are complementary industries which are working towards the same goal. Luckily, it is fast and easy to add an additional income stream into your real estate company, while also increasing the effectiveness of your property marketing and the speed that you turn over each new listing. Home staging is a natural fit for any real estate business.
This discussion will teach you how to integrate staging services into any type of realty company.
Home Staging and Real Estate Business Sense
Adding property staging services is simple. All you need to do is decide which model will best fulfill your plan for increasing profitability, while minimizing the investment of time and resources:
The fastest way to add property enhancement services is to simply subcontract out all the work to a home staging company at a reduced billing rate. While this will get you up and running immediately, the major benefits your office will receive are faster sales for higher prices. Additionally, you will be limited by the subcontractor’s performance and ability to handle the volume of work required.
The second option is to hire in qualified home stagers to run a division of your real estate company. This is a fantastic solution, since one or two experienced stagers can get the ball rolling, while you train new employees to fill out the ranks. These stagers will actually work for you and you can charge for their services. You will still have to subcontract out furniture and art rental to service providers or increase your investment exponentially by purchasing your own fixtures and providing storage for them.
Train every sales agent in home staging and make this qualification a requirement for continued employment in your office. This eliminates the need for a new division with new employees and makes the most of your agent’s time with the client, since they serve 2 purposes: stage and sell. Most of the time this works best using the home staging consultant model. Clients will have to still do the work themselves, or you will have to subcontract out the furniture and art rental to a third party provider, or once again, purchase and store the items yourself.
Adding Home Staging to a Real Estate Business Benefits
Calculating the benefits of integrating staging is simple common sense. You will have the ability to stage every listing, improving its potential for universal appeal to the designated buyer pool. Your listings will consistently sell faster and for more money.
Depending on the type of staging service you integrate, you may have additional income streams coming in to your office for staging fees. You can also use these additional services to get a leg-up on your real estate competition, including making quality contacts with local property management companies and landlords that may require staging for their rentals, as well.
Advice on Adding Home Staging to a Real Estate Business
This is the easiest part of the article: Just do it. There is no reason why any fully staffed and successful real estate office can not add staging services within a short time frame, maximizing the combined efforts of the office and taking the business to a new level of prosperity.
Many home staging consultants, such as myself, offer plans on how to add staging into your existing businesses model for added diversity of income sources. In an ever-evolving industry, if you do not act to add staging services, you can be sure that your competition will.