Property staging is another term for home staging or real estate staging. Some industry professionals prefer this term, since they specialize in commercial staging design, as opposed to traditional residential marketing.
Regardless of what you might decide to call home staging, one thing is sure: There is no more effective way to decrease the time a property will stay on the market, while increasing the price earned from the sale of the residence, then by staging the home to sell.
This article extols the virtues of aesthetic property enhancement as part of an overall marketing plan.
Property Staging Considerations
Property refers to any saleable piece of land or any structure which can be used as a residence, business location or other use. Although staging is almost always used for residential properties, such as houses and apartments, it can also be used in commercial spaces, as well. Likewise, even though staging is typically used when a property is listed for sale, it can also be utilized to prepare rental properties.
Real estate staging is a very versatile marketing approach which is geared towards pleasing the average potential buyer, or renter, by creating an atmosphere of functionality, aesthetic desirability and universal appeal.
Real Estate Staging Applications
Home staging can be utilized to make improvements inside and out. Exterior home staging is used to enhance curb appeal, provide balanced and beautiful landscaping and create the right environment in the yard. Interior home staging is used to optimize the look, feel and flow of all the rooms in a home, to balance proportion, declutter the space, depersonalize the style, organize the furnishings, neutralize taste-specific home décor and generally make the indoor spaces seem larger and more functional.
While there are rooms which are high priorities, such as the kitchen, bathrooms and master suite, a comprehensive staging plan will encompass every room in the residence. Remember that neglecting any one space, no matter how seemingly insignificant, will draw negative attention to that less desirable location; especially when compared to the surrounding beautiful rooms that are fully staged.
Property Staging Incentives
Everyone who lists a property for sale wants to be sure that it will sell and would love to receive the best offer for their efforts. However, most home owners simply wish for these goals and are not proactive enough to make them a reality.
Home staging is all about becoming involved in your own real estate marketing and doing everything possible to ensure a quick and profitable sale. You can choose to hire a home stager to do everything for you or you may consider doing the work yourself using a sweat equity staging approach. Regardless of the path you choose, just be sure to include staging in your home sales plan. Without it, you are simply allowing someone to literally steal the home away for far less than it could and should be worth, regardless of the current market conditions.