Apartment staging is just as important to house staging, since apartments also need to be showcased for their own unique charm and selling features. Home staging an apartment can be performed to highlight rental units or to enhance coop or condo units that are for sale. There are many types of apartments on the real estate market today, with each having its own unique benefits and potential drawbacks. Apartments can exist inside large or small residential buildings, in industrial buildings or in private homes, so staging any apartment unit is always a specialized task for a design professional.
This resource section focuses on staging apartments for rental and for sale, using professional staging services or the more economical DIY approach.
Apartment Staging for Sale
Apartments that are for sale often require considerable home staging to enhance their aesthetic appeal and differentiate them from the competition. Apartments can consist of condominiums, coops, lofts or duplexes. Although staging can do nothing to change the location of the building, improve the common areas or the increase the amenities, at least staging the unit will make the living space sparkle and bring out the charm offered by the interior of the actual residence.
Apartments should be staged exactly like comparable-sized private homes, with attention paid to each area of the floor plan. Apartments for sale should be staged to truly bring out the best features, such as a nice view, large rooms, high ceilings, a corner or top floor unit, an outdoor terrace or deck and original building architecture.
Apartment Staging for Rentals
Rental units can also be easily staged to give them more appeal to prospective tenants. Setting up the unit with coordinated furnishings and a cohesive décor will make it seem more enticing to any renter, since the floor plan will be optimized for proper flow and feel.
Many landlords give prospective tenants the option of renting the unit fully furnished, which can bring in additional income month after month. Not only can this arrangement completely pay for the furnishings, but it can also add to the profitability of the unit indefinitely.
If the tenant does not need the furnishings, they can be returned to the rental center or kept in storage, until another unit becomes available and then be reused to stage time and time again. A variety of staging furniture, art and accessories is certainly a good investment for any moderate to large sized rental building.
Apartment Staging Help
Hiring a home stager to prepare an apartment unit for sale or rental is one of the best investments an owner or landlord can sink into their property. Home staging is one of the best values in real estate marketing, dollar for dollar, and comes with the added benefit of being tax deductible in the US.
Remember that apartments often have selling features that are not located directly inside the unit. These may include gyms, rooftop decks, common areas, storage facilities, parking spaces, pools and even child daycare services. If the unit does have any of these wonderful amenities available, make sure to highlight them to prospective buyers. Remember, the more your unit can offer in terms of space, location and functionality, the more potential buyers will see the value and do whatever it takes to own the property for their own.