Real estate marketing is the science of making people want to buy a property, rather than merely making it known that it is for sale. In essence, comprehensive marketing is the process of advertising the sale and making the property seem more appealing than its competition.
Selling real estate is a very competitive industry and real estate agents will use a variety of marketing techniques to advertise their listed properties. The newest and most effective marketing strategy for selling property is certainly home staging.
This tutorial explains how to market any piece of real estate, get it sold and do it all in the shortest timeframe, with the maximum return on investment.
Real Estate Marketing Methods
Traditional property marketing methods include open houses, MLS listings, print ads, internet websites and for-sale signs placed on the front lawn. While these methods of marketing are time tested and efficient, they do little to enhance the property in the eyes of potential buyers.
Home staging takes up this slack by improving the aesthetics of a home and creating buzz among the buyer pool. Staging seeks to distinguish properties from their unstaged competition by creating atmospheres of universal appeal on the interior and exterior of the home.
Of course, property staging also works well with other methods of real estate advertising, including MLS, print and internet ads. After all, the goal of home staging is to make the home look better, larger and more functional, which is well reflected in the photos used in more traditional forms of home marketing.
Costs of Marketing Real Property
Most marketing strategies are paid for by the real estate agent listing the property. This is both a good and bad thing for home owners. Although they do not have to incur these costs themselves, at least until they pay that huge commission after the sale, sellers can not be sure just how aggressively their agent is pushing their particular property.
By instituting home staging techniques in their residences, sellers take more control of the sales process and really have nothing to lose and a number of advantageous benefits to gain. Remember that real estate staging is tax deductible, will decrease the time your home remains on the market and will earn you more money from the sale. When it comes to home staging, the only way you can lose is by not using it to enhance your home for the open marketplace.
Real Estate Marketing Guidance
Selling your home can be a real challenge and a major source of stress. Adequately preparing your property for the sale can make everything so much easier and more profitable.
If you need lots of help staging your home, consider hiring a home stager as the best course of action. If you are well versed in home improvement methods, you might consider staging your own home, using the DIY staging approach.
Either way, as long as you invest some time, effort and money into the property, you are likely to come out on top at the closing. The home will have sold quickly and for top dollar, freeing you to move on to your new home and new life, with a big profit in hand.
I have written the complete guide to property marketing using home staging. To fully understand the many ways to utilize aesthetic enhancement during marketing, I highly recommend my book, as do many of the leading professionals in the industry.